When can the message be delivered, i.e., right now or later (in case of deferred messages). Where should the message go i.e., to the inbox or some other folder?

Whether the message can be delivered (in case of successful identification of the sending domain) or should be rejected (in case of bounce).

These records help servers prevent harmful spam, forgery, and phishing.īased on this exchange of information, my server (receiving server) will decide: Many email service providers offer an in-built authentication system for setting up these records.

After domain identification, our servers will do an authentication check of records such as SPF, DKIM, and DMARC. It looks through the online directory to identify the sending domain and whether it can be trusted or not. The SMTP is a set of protocol guidelines that your message needs to follow.įor domain verification, the SMTP server contacts the DNS (Domain Name System), which is like a phone book on the internet. When the email leaves your mailbox (sender’s mailbox), your email gets sent to the outgoing mail server using the SMTP (Simple Mail Transfer Protocol) server. You have typed your message and clicked send. This is a rare problem that can be resolved by lowering the filter level within your control panel. At higher levels, the filter may mistake legitimate email for spam. Check your Spam filter: You can set your spam filter to work at different levels. This happens mainly because of instances like the email reaching the spam folder instead of the primary inbox. There is no pattern to the email that have arrived and which havent. Note: It is possible to have a good email delivery rate but poor deliverability.

In this case, the delivery rate would be you successfully getting into the secure building, and deliverability would be you getting into your room. Then you enter the building and find your way to your room. You show your ID card at the entrance, and the security guard/entrance scan accepts your ID card. Then find your way, to get to the main gate of the building. You get out of your house, drive to the parking lot of this building.

Let’s look at a simple analogy - you are trying to get to your office room in a secure building. Email delivery is a precursor to email deliverability. Email delivery, on the other hand, is about the first half of the email’s journey to the mailbox. Email delivery and email deliverability are different things, but it’s a little confusing for most people.Įmail deliverability, also known as inbox placement, is a way to measure the number of emails that make it to the primary inbox as opposed to the spam folder.

Fast email sender issues